EASTERN Communications, the country’s pioneer telecommunications company, is enhancing its systems to better serve its clients.

It has recently subscribed to Salesforce.com On Demand Customer Relationship Management (CRM) applications from IP-Converge Data Center, Inc. Select consulting partner of Salesforce.com in the Philippines. The sales force automation project will be an integral part of the company’s effort to further improve its customer relations and automate its Sales-to Delivery process.

Salesforce.com will be used primarily by Eastern‘s sales and customer service departments. In addition the on demand application will also help support its credit and collection facilities, product management as well as its finance and audit departments. The projects is in line with Eastern ’s vision of being the best wherever its services are present through better understanding of its client’s needs, automation of leads generations , improvement of responsiveness to client request , and by gaining insights on what initiatives really drive customer satisfaction and operational effectiveness.

Edwin Domingo, marketing and business development head of Eastern Communications, said “This application will empower us to monitor and manage our sales processes more effectively.

EC President Mario J. Locsin shakes the hands of IP-Converge President Reynado Huergas. Other in photo are (from left to right) Edwin Domingo , EC marketing and business development head, and Mimi Dizon, Salesforce.com director for business development.